I must certainly not be alone in noticing the appearance of English cliches, if that is the word, that I see way too much.
The two that really get me these days are "helmed," typically used to freshen up "directed," as in movies. Another is "iconic," meaning, I suppose, standing as a shining example of a novel, movie, or what have you. And "metric" as a freshened way of saying "measure"?
Why do we feel the need to replace perfectly clear and sound English terms with the latest cliche? Like birds on a wire, when someone starts this cliche-mongering, others join the parade. And never mind the insertion of "um" in a sentence to suggest tentativeness, probity, or caution on the part of the writer? Are there no editors among journalists who kill this nonsense?